Technology

How Big Data, Deep Web & Semantic Technologies Change Travel Marketing

By Robert Cole|2019-01-05T19:19:32-05:00April 17th, 2013|Technology, Views from a Corner Suite|

Big Data, The Deep Web and the Semantic Web are all buzzwords that are bandied about, but they represent very real technologies that will dramatically alter the foundations of travel marketing. Robert Cole's Keynote presentation to the 2013 Association of Travel Marketing Executives addresses the main benefits of deploying the technologies. Incredible opportunities exist for those who smartly plan to adopt the technologies to effectively engage with travelers.

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Fasten your seat belt, it's gonna be a bumpy ride

Snippets and Factoids from Henry Harteveldt’s OpenTravel Presentation

By Robert Cole|2019-01-05T19:19:42-05:00April 26th, 2011|Technology, Views from a Corner Suite|

Henry Harteveldt's keynote address to the OpenTravel Alliance North American Advisory Forum warned an audience of travel industry distribution executives that

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Google Maps Hotel Prices: Fear & Loathing in Online Travel

By Robert Cole|2019-01-05T19:20:07-05:00March 24th, 2010|Technology, Views from a Corner Suite|

Google's announcement that it is testing the addition of the hotel price to Google Maps search results resulted in fear and concern within the travel community. Google appears to be testing the water on the Maps platform in preparation of launching the hotel price integration into the Universal Search results on all Google results pages. The end result is that advertisers will be able to link more directly and deeply to relevant content from a search results page.

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High Points from PhoCusWright@ITB 2010

By Robert Cole|2019-01-05T19:20:08-05:00March 13th, 2010|Technology, Views from a Corner Suite|

The PhoCusWright@ITB 2010 conference just concluded and, as always, provided a number of interesting points to consider within the travel industry marketing, distribution and technology landscape. My recap of the sub-conference within the massive ITB Berlin exhibition has been published as a guest post on Josiah Mackenzie’s Hotel Marketing Strategies Blog.

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Web 2.0 & 3.0 Impact on Hospitality Technology | HFTP HITEC

By Robert Cole|2019-01-05T19:20:18-05:00June 26th, 2009|Technology, Views from a Corner Suite|

The hospitality industry has been relatively slow to adopt Web 2.0 technology, so when asked to speak at the annual HFTP HITEC conference, RockCheetah's Robert Cole and InterContinental's MiCharl Robinson decided to look forward to Web 3.0 technologies as well. Breaking the presentation into two sections, the first have reviewed the progression from Web 1.0 through Web 2.0 and onto Web 3.0 including the key technologies and key success factors. The second portion highlighted best practices by firms like Morgans Hotel Group, Joie de Vivre and Imagini Youniverse that serve as leading examples of Web 2.0 supporting hotel customer engagement.

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