Travel innovation related blog posts from Views from a Corner Suite, RobertKCole’s RockCheetah blog
In 2015, The Phocuswright Travel Innovation Summit has been expanded to showcase 41 companies with new products for the travel industry. New this year, in addition to calling the pool of judges "The Dragon's Den," is the new Battleground round where 21 startups compete for three open Travel Innovation Summit slots.
Hipmunk, Rearden Commerce and FlexTrip were voted as having the best odds of winning the title of the Most Game-Changing Travel Innovation at the 2011 PhoCusWright Travel Innovation Summit. Unfortunately, a number of participants attempted to stuff the ballot box, underlying the challenges of using the wisdom of crowds to gauge audience sentiment.
Thirty companies battle for the title of Most Game-Changing Travel Innovation at the 2011 PhoCusWright Travel Innovation Summit. Held annually in conjunction with The PhoCusWright Conference, attendees and the general public are being asked to complete a survey and vote for the demonstrators they predict will win the $15,000 prizes for topping a category and the DEMO Award.
SilverRail – Twitter Synopsis: Aggregates global rail suppliers into a [...]
CruiseLabs – Twitter Synopsis: Multi-GDS/XML capable cruise booking engine with [...]
Kony Solutions – Twitter Synopsis: Single write-once, run everywhere mobile [...]
TrustYou – Twitter Synopsis: Uses semantic technology to analyze/aggregate reviews [...]
The PhoCusWright Travel Innovation summit provides an unparalleled opportunity for [...]
The planning phase of the seven-step travel process is a hot area for travel startups that are developing innovative solutions to address a complex problem. Google, with 70+% share of US search traffic and many existing travel planning tools is perfectly positioned to improve and simplify the travel planning process. In the future, end-to-end planning of complex travel arrangements will result from enhanced profiles supporting trip-centric traveler personas and geo-aware itinerary sequencing tools. The introduction of hard and soft filtering will provide support for emerging Web 3.0 technologies capable of providing more relevant travel product recommendations.
Recent studies have shown that the research phase of the seven-step online travel process is becoming frustrating for consumers. Many travelers search a large number of sites or spend extended periods of time seeking information regarding airlines, hotels, car rentals, attractions and destinations that are best suited to their interests and needs. Google, with its massive search traffic and extensive advertising platform is well suited to help the travel industry improve travel research. In addition to many innovative tools that are currently offered, Google could help travel marketers by embracing travel industry standards and working to create persona-based traveler profiles that will better align the products of travel suppliers with customer needs.
Connect with Us