Polls

Online travel, technology and social media conferences around the world are all focusing on the need for travel sellers to earn the trust of consumers. But who does the travel industry trust to provide insight and expertise in an industry that is getting increasingly complex? With analysts, leaders of online travel sites and global distribution systems, influential bloggers, twitter personalities, association executives and journalists all providing their opinions, the question for this week's RockCheetah poll is "Who is the Most Trusted Authority in Online Travel?"